Tuesday 16 October 2012

Why Choose BlogSeed?

We Need to Keep Up With Change in Consumer Behaviour

• Traditional Media such as TV, Radio & Print used to command consumer attention. But how often have you watch TV, tune in to the radio or read your papers these days?

• Consumers are undergoing a fundamental shift in the learn, compare & ultimately buy process. With internet mobility on the rise, your audience is now more connected.

• Consumers now have incredible ways (Website, Forums, Blog, Facebook Fan Page, Instagram & Twitter) to select what they want to or do not wish to hear and who they want to hear it from.

• Your customers are now using digital & social media to research, learn, compare and evaluate alternatives on their own time, leaving interruption-based traditional marketing behind.

They do this all on their own.

Influencers Role In Your Marketing

• If you are a organization with big marketing budget, traditional Media Buy & PR Communications will broadcast the first wave of awareness to the public.

• Consumers will be curious and when they start searching your brand name. Influencers contents (they usually have rather established Search Engine Optimisation) will surface to offer more min-depth information.

• Compared to paid digital advertisements, blog influencers write up on your products and services will offer greater credibility and subsequent call for action.

• Of course, Influencers will also be able to broadcast out their followers offering viral marketing capabilities.

• An agency or advertiser with a smaller budget can engage relevant influencers for a more
targeted reach.

• Influencers command an existing readership and reach via their blogs and social media channels
(Facebook, Twitter, Instagram)

• Selecting the appropriate influencers to spread your message will offer you a stronger ROI per
dollar spend.

• Everything starts with a good understanding of your brand’s objectives and we will work hand in
hand with you to achieve it.

Why BlogSeed?

• We understand influencers marketing is not a one size fit all concept. We take pride in
understanding your business needs to craft out campaign mechanics and recommend relevant
influencers.

• With no overheads, staff cost and other miscellaneous business expenditures, you can
be sure that we offer quality influencers at the lowest engagement rate in town.

• Our influencers are matured and drama free. We will work within your timeline and you get
to vet the post before it gets published if you want to.

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